California State Fair 2009
SacTV.com "Video of the Day" review by
Alex Cosper on July 25, 2012
California State Fair attendance sunk to a decade low in 2009, dropping to about 676,000, as reported in
the Sacramento Bee. The decline of the fair and horse racing revenues (once a state fair staple) reflected
the economic downturn that had persisted throughout the 2000s, as Sacramento was one of the worst hit
cities in the housing market, combined with high undemployment. As an attempt to attract more people, the Fair
cut food prices by 25%, according to the Bee. Cal Expo administrators also tried to lure in more food vendors
by lowering rental space fees from 22 to 18% of gross sales. Cal Expo ended up signing with 105 food vendors.
Butler Amusements replaced Ray Cammick Shows as the midway rides operator.
This monorail ride video shows the sparse turnout at Cal Expo. As a measure to
help attendance, Cal Expo's Board of Directors voted to move the fair from August/September to July in 2010, due to schools
moving up their fall schedules to August. In 2009 the Bee reported that the fair grossed $15 million, operating
at a $1 million deficit. Artists who played the Gold Circle stage included Tonic, The Fab Four, Lou Gramm, MC Hammer, Three Dog Night and
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